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Adobe recently released Adobe CQ5.6, and it represents a significant step forward for a point release. Now renamed Adobe Experience Manager (AEM), the new features and enhancements demonstrate that Adobe truly understands the needs of its customers and the future of digital marketing.

CQ5.6 adds key new features including:

• Touch-enabled interface

• Support for responsive design

• Mobile app support and PhoneGap integration

• Digital Asset Management enhancements

• Addition of an e-commerce integration framework with a hybris module

• New social integration features

• Integration with Salesforce.com

• Integration…
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It’s no secret that prototyping mobile applications is hard. HTML5 doesn’t really provide a great facsimile for native apps—you just don’t get the responsiveness or layout that makes you want to develop native in the first place—and a lot of tools that are great for Web functional prototypes, like our much-beloved Axure RP, are not necessarily ideal for prototyping native mobile applications depending on the UI complexity. Here at ThoughtMatrix, we’re huge…

One of the most important factors in evaluating a website design is answering the question, “What is the average screen size my visitors will use to view my site?” Over the past few years, this evaluation process has become both more complex and more confusing due to the explosion of Internet-connected devices. Website access has shifted dramatically, and mobile/tablet browsing is expected to surpass desktop usage over the next two years.

The keyboard and mouse…

Responsive Design May Be Awesome, But It Isn’t a Web Design Panacea

For an introduction to responsive design, see Part 1 of this series.

In our first article, we discussed the amazing flexibility that responsive design offers. But this flexibility comes with a price that might negatively affect your fastest-growing audiences—mobile and tablet users. While offering a flexible layout, responsive design requires the latest browsers, more code, and large images….

When we go shopping, we know which chickens were raised cage-free, which shampoos weren’t tested on animals, and which hardwood floors were made from renewable forests. That’s because there’s a little logo that tells us we’re doing the right thing when we buy that product. Unfortunately, there’s no little logo telling us which products are made by people who are treated humanely. That’s messed up, and that’s my idea.

The good news is that there…

I may be a bit of a creature of habit. I tend to do three things when I use my smartphone—email, Facebook, and then maybe check stocks or an ESPN app to check scores. Sadly, that’s about the extent of it. Oh, I’m sure I do other things here and there that make smartphone ownership great; I use maps when I’m lost, Yelp when I’m hungry, Google Voice for texting, and Evernote. Yet, rarely…

I recently attended the 2013 SDL Tridion Bootcamp, and there’s some very exciting stuff in the newly released version of this Web Content Management System.

New Features

Personal Information Center: Activities and Tasks

The Personal Information Center—located at the top right on the CME interface—is a new feature that allows Activities and Tasks to go through the workflow process. You can also kick off a workflow without an actual item associated with it.

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This article is a transcript of a Game Changers Live interview hosted by The Troyanos Group, an executive search and consulting business located in New York City.

Dennis Troyanos: Today I’m joined by Ian Baer, Chief Strategy officer of Rauxa. Welcome to Game Changers Live

Ian Baer: Thanks, Dennis, I appreciate it.

DT: I’m also joined by my partner Norman Sherman.

Norman Sherman: Good morning.

DT: We’re going to start with a couple of basic questions, Ian, and we’ll have…

Five ways to use predictive analytics to identify cross-sell and up-sell opportunities.

Companies have access to more information about their customers than ever before. Yet many marketers struggle to capitalize on this wealth of knowledge in meaningful ways that allow them to cost-effectively enhance the customer experience, deepen customer loyalty, and secure future revenues. To do this, Predictive Modeling, an approach focused on helping companies glean actionable intelligence based on historical data, remains direct marketing’s…

Marketing used to be so tidy. Buy some media, print some brochures, maybe follow up with an email, and then make the sale. Advertisers just had to follow the principles of the purchase funnel, and they herded consumers through it for decades. For years, we’ve known that things were changing, and marketing consultants like Forrester and McKinsey have been developing next-gen…