3.5.2014 | Elizabeth Colyer | Comments Off
It seems strange to me that just a few years ago, we could make optimizations and implement testing strategies simply by analyzing macro trends tied to paid media tactics and site activity. That alone was “enough.” Examples include:
- Analyzing conversion activity and spend by paid media channel/creative/specific placement, and making optimizations to marketing mix according to channels driving the most cost-effective conversions…
2.24.2014 | admin | Comments Off
Name: Alejandra Rivera
Office Location: Costa Mesa
When did you start at Rauxa? I started working at Rauxa on May 21, 2001, exactly three days before my birthday.
What does your job entail? As a Production Manager, I’m involved in a project from its conception to its completion. We are responsible for the printing portion, including reviewing creative rounds, reviewing and routing print proofs, and attending press checks…
2.13.2014 | Allison Winfield | Comments Off
About two years ago, social media took a decisive turn toward “visual social media” and terms like memes, Tumblrs, gifs, and Vines entered our everyday vocabulary. As if following an infrared signal, those of us on the marketing side honed in on the trend as a way to enhance consumer engagement.
There are good reasons to adopt these tactics. Visual social media can definitely help a brand achieve key objectives, including:
2.11.2014 | admin | Comments Off
Name: Molly Roth
Office Location: New York, NY
When did you start at Rauxa? January 1, 2013
What does your job entail? Being a jack-of-all-trades. Unless it involves Photoshop… then I’m useless.
What are you usually listening to during your commute to work in the morning? If commuting by train: random autobiographies or “subway performance artists.” If by cab: the sounds of the little TV in the…
2.5.2014 | Devon Keiderling | Comments Off
Subject lines need to stand out in a crowded inbox. Consumers are quickly scanning for recognizable keywords that speak directly to them.
Think about what will catch someone’s attention:
- If there’s a great offer, shout it—“Buy 2, Get $10 OFF: Shop Valentine’s Day Gifts Now.”
- If it’s a service email that requires action, be as direct as possible—“Please confirm your email address.”