12.4.2013 | Hazel Villafuerte | Comments Off
This is an open letter to anyone and everyone who’s ever had a Creative thought whether it’s a cool catch phrase or a scene that you picture playing as a Superbowl commercial. It might start like that. Or it might be a moment when you see something on TV or hear something on the radio. The words speak so clearly in your head like an…
11.20.2013 | John Barneson | Comments Off
Despite how pervasive social media has become, marketers consistently undervalue it. The problem lies in how contributions are being captured and measured.
Last-click attribution, the most common measurement model used by marketers, undervalues social media’s role in engaging customers earlier in the buying process and its influencer role in the middle stages.
Pretty much everyone acknowledges that last-click attribution is flawed, so why…
11.14.2013 | Chris Nelson | Comments Off
Designers, believe it or not, rarely come flying out of the gate with mind-blowing designs or concepts. Sometimes there are tons of pretty good ideas, then there are just some really bad ideas, and on occasion a creative block falls where absolutely no ideas come at all. It can be agonizing, especially as deadlines loom.
There are numerous causes for creative block, but luckily there are some very simple ways to clear the way to…
11.6.2013 | admin | Comments Off
Name: Graham Whitaker Unterberger
Office Location: New York
When did you start at Rauxa? Officially, July 2012; Unofficially, Summer 2010 (as an intern).
What does your job entail? Eavesdropping. It’s a strategist’s job to understand the consumer, and we do that by any means available. Sometimes, it’s like “Big Brother,” trolling through Facebook posts and personal tweets. Other times, it’s grinding through Boolean logic on Simmons. Either way,…
11.4.2013 | Jamie Schissler | Comments Off
When I was an undergraduate in Boston many years ago, I worked for a hotel to help pay for my education. It was a beautiful waterfront property that maintained an obsessive focus on service and experience. Its approach to service was not merely to accommodate guest needs and requests, but, as was constantly repeated and practiced, to anticipate them: to tacitly understand guests and their context so…