January 30, 2012 Ian Baer
This article is a transcript of a Game Changers Live interview hosted by The Troyanos Group, an executive search and consulting business located in New York City. Dennis Troyanos: Today I’m joined by Ian Baer, Chief Strategy officer of Rauxa. Welcome to Game Changers Live Ian Baer: Thanks, Dennis, I appreciate it. DT: I’m also joined
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August 5, 2011 Will Holburn
In his new book, The Accidental Creative, author Todd Henry describes creative work as a “create on demand” world: “You go to work each day tasked with (1) inventing brilliant solutions that (2) meet specific objectives by (3) defined deadlines. If you do this successfully you get to keep your job. If you don’t, you
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August 1, 2011 Will Holburn
Orange County’s leading marketing agency continues to recruit the most sought-after creative talent in the industry. The agency recently added three more creative talents to its team in Costa Mesa. Joining Rauxa are John Avery as executive creative director, and Tom Mescall and Jeff Nicosia as associate creative directors. Avery, Mescall and Nicosia bring more
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July 26, 2011 John Avery
Verizon is rolling out its high-speed mobile broadband network, 4G LTE. It’s 10 times faster than AT&T’s network, and runs circles around T-Mobile and Sprint’s 4G networks. That’s great, but the problem is most people don’t understand what it all means. That’s the challenge Verizon came to Rauxa with. The solution we developed had nothing
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July 15, 2011 Will Holburn
Rauxa’s San Francisco office has expanded with the addition of three new creative talents. Joining Rauxa are Derek Johnson as Art Director, and Elizabeth Zamos and Erik Guczwa as Senior Writers. Rauxa’s Chief Creative Officer, Richard Bumgarner, leads the team. Johnson, Zamos and Guczwa bring more than 50 years of combined experience to Rauxa, and
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July 15, 2011 Will Holburn
Creativity is more important than ever in the constantly changing world of marketing. Rauxa’s Chief Creative Officer, Richard Bumgarner, is the agency’s creative leader. As his work makes clear, Richard’s approach is strategic, with insights that are anchored in clients’ business issues, consumer trends and the evolution of digital media. We asked him a few
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April 14, 2011 George Singer
Paintings are so 20th century. Get ready for the New Media Art that is sweeping the 21st century. A few weeks ago in New York, I went to the Armory Art Show—not at the Armory actually, but instead at Piers 92 and 94 in Chelsea. There, in the Contemporary Art Pier representing living artists, I
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