November 8, 2011 John Avery
Marketing used to be so tidy. Buy some media, print some brochures, maybe follow up with an email, and then make the sale. Advertisers just had to follow the principles of the purchase funnel, and they herded consumers through it for decades. For years, we’ve known that things were changing, and marketing consultants like Forrester
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September 26, 2011 Kris Kolve
Marketers generally spend the bulk of their time thinking about strategy, creative, goals, and the next campaign. Unfortunately, marketers often devote much less time to the critical question of how to measure success. But the way we measure actually affects the answers we get. And while selecting the right measures can be challenging, it can
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September 12, 2011 Ian Baer
So many brands today seem addicted to the now-ubiquitous Facebook “Like” feature. Many marketers have skipped right past the real brass ring—genuine consumer engagement—because it seems so simple and measurable to say, “Two million people ‘like’ my brand on Facebook. That must be good.” However, as direct marketers, we know that when the premise upon
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August 17, 2011 Ian Baer
Sure you’re listening, but is it profitable? Through effective online listening, your brand can create a complete picture of its online presence, favorability and reputation. It seems as if listening is quite an actively used word in social media and marketing these days. Yet most social media monitoring and listening done by brands seem to
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August 1, 2011 Will Holburn
Orange County’s leading marketing agency continues to recruit the most sought-after creative talent in the industry. The agency recently added three more creative talents to its team in Costa Mesa. Joining Rauxa are John Avery as executive creative director, and Tom Mescall and Jeff Nicosia as associate creative directors. Avery, Mescall and Nicosia bring more
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July 26, 2011 John Avery
Verizon is rolling out its high-speed mobile broadband network, 4G LTE. It’s 10 times faster than AT&T’s network, and runs circles around T-Mobile and Sprint’s 4G networks. That’s great, but the problem is most people don’t understand what it all means. That’s the challenge Verizon came to Rauxa with. The solution we developed had nothing
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July 15, 2011 Will Holburn
Rauxa’s San Francisco office has expanded with the addition of three new creative talents. Joining Rauxa are Derek Johnson as Art Director, and Elizabeth Zamos and Erik Guczwa as Senior Writers. Rauxa’s Chief Creative Officer, Richard Bumgarner, leads the team. Johnson, Zamos and Guczwa bring more than 50 years of combined experience to Rauxa, and
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July 15, 2011 Will Holburn
Creativity is more important than ever in the constantly changing world of marketing. Rauxa’s Chief Creative Officer, Richard Bumgarner, is the agency’s creative leader. As his work makes clear, Richard’s approach is strategic, with insights that are anchored in clients’ business issues, consumer trends and the evolution of digital media. We asked him a few
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June 24, 2011 John Avery
Dear Brands, I was scrolling through Twitter on Memorial Day and noticed several of you were acknowledging the occasion: Happy Memorial Day to all our veterans! Happy Memorial Day everyone! Honoring Memorial Day, we salute all those who’ve served our country. Happy Memorial Day! Honoring all the U.S. service men and women that have proudly
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June 10, 2011 Ian Baer
From all accounts, the next wave of social network expansion is coming in the form of media-centric communities. So, following the explosion of The Social Network (Facebook), microblogging (Facebook and Twitter), location-based networks (Foursquare and its many imitators), and social shopping (Groupon, Living Social, and the soon-to-launch Google Offers), it’s time to handicap the race
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