September 26, 2011 Kris Kolve
Marketers generally spend the bulk of their time thinking about strategy, creative, goals, and the next campaign. Unfortunately, marketers often devote much less time to the critical question of how to measure success. But the way we measure actually affects the answers we get. And while selecting the right measures can be challenging, it can
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July 15, 2011 Will Holburn
Creativity is more important than ever in the constantly changing world of marketing. Rauxa’s Chief Creative Officer, Richard Bumgarner, is the agency’s creative leader. As his work makes clear, Richard’s approach is strategic, with insights that are anchored in clients’ business issues, consumer trends and the evolution of digital media. We asked him a few
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May 18, 2011 John Avery
Marketing is a fickle, flavor-of-the-month business. In an effort to appear forward- thinking and fashionable to clients and their peers, many agencies embrace the marketing tool de jour with a gusto that in hindsight is often embarrassing. I remember when no client presentation was complete without a flash mob idea. And then we had wild
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March 7, 2011 Richard Bumgarner
Direct mail has always been a proven and powerful way to drive response and enhance brand experience. It’s the go-to medium for pinpoint targeting, measurability, and ROI. And it’s a key component of any integrated marketing strategy. Here’s a little reminder why… Direct mail gets noticed Even with the rise and success of digital display
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