January 30, 2012 Ian Baer
This article is a transcript of a Game Changers Live interview hosted by The Troyanos Group, an executive search and consulting business located in New York City. Dennis Troyanos: Today I’m joined by Ian Baer, Chief Strategy officer of Rauxa. Welcome to Game Changers Live Ian Baer: Thanks, Dennis, I appreciate it. DT: I’m also joined
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November 8, 2011 John Avery
Marketing used to be so tidy. Buy some media, print some brochures, maybe follow up with an email, and then make the sale. Advertisers just had to follow the principles of the purchase funnel, and they herded consumers through it for decades. For years, we’ve known that things were changing, and marketing consultants like Forrester
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October 18, 2011 John Avery
A couple years ago, Budweiser ran a spot where guys were hiding inside a rack of clothes watching sports (and drinking Bud Light) while their girlfriends shopped. Being a dad with two daughters and a wife who loves to shop, the spot struck a chord with me. I mean, how great would it be to
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August 1, 2011 Will Holburn
Orange County’s leading marketing agency continues to recruit the most sought-after creative talent in the industry. The agency recently added three more creative talents to its team in Costa Mesa. Joining Rauxa are John Avery as executive creative director, and Tom Mescall and Jeff Nicosia as associate creative directors. Avery, Mescall and Nicosia bring more
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July 15, 2011 Will Holburn
Rauxa’s San Francisco office has expanded with the addition of three new creative talents. Joining Rauxa are Derek Johnson as Art Director, and Elizabeth Zamos and Erik Guczwa as Senior Writers. Rauxa’s Chief Creative Officer, Richard Bumgarner, leads the team. Johnson, Zamos and Guczwa bring more than 50 years of combined experience to Rauxa, and
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July 15, 2011 Will Holburn
Creativity is more important than ever in the constantly changing world of marketing. Rauxa’s Chief Creative Officer, Richard Bumgarner, is the agency’s creative leader. As his work makes clear, Richard’s approach is strategic, with insights that are anchored in clients’ business issues, consumer trends and the evolution of digital media. We asked him a few
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June 30, 2011 Jesse Roberts
From those of us who use Facebook, iPhones, PlayStations or dentists (did I leave anyone out?) to database marketers like me—consumer privacy issues affect us all. And more so every day, as identity theft and the misuse/loss of sensitive consumer data escalate and fuel a fascinating and contentious debate… with very high stakes. This month
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February 11, 2011 admin
Well, it’s here again: the marketing conference planning season. In my quest to find the perfect conference, I ran a search for “Marketing Conferences” and got 17 million hits on Google. At first I was thinking maybe I should tighten my search criteria (that would be sensible)—but in the end I picked the first organic
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