January 30, 2012 Ian Baer
This article is a transcript of a Game Changers Live interview hosted by The Troyanos Group, an executive search and consulting business located in New York City. Dennis Troyanos: Today I’m joined by Ian Baer, Chief Strategy officer of Rauxa. Welcome to Game Changers Live Ian Baer: Thanks, Dennis, I appreciate it. DT: I’m also joined
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November 8, 2011 John Avery
Marketing used to be so tidy. Buy some media, print some brochures, maybe follow up with an email, and then make the sale. Advertisers just had to follow the principles of the purchase funnel, and they herded consumers through it for decades. For years, we’ve known that things were changing, and marketing consultants like Forrester
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August 17, 2011 Ian Baer
Sure you’re listening, but is it profitable? Through effective online listening, your brand can create a complete picture of its online presence, favorability and reputation. It seems as if listening is quite an actively used word in social media and marketing these days. Yet most social media monitoring and listening done by brands seem to
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August 1, 2011 Will Holburn
Orange County’s leading marketing agency continues to recruit the most sought-after creative talent in the industry. The agency recently added three more creative talents to its team in Costa Mesa. Joining Rauxa are John Avery as executive creative director, and Tom Mescall and Jeff Nicosia as associate creative directors. Avery, Mescall and Nicosia bring more
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July 26, 2011 John Avery
Verizon is rolling out its high-speed mobile broadband network, 4G LTE. It’s 10 times faster than AT&T’s network, and runs circles around T-Mobile and Sprint’s 4G networks. That’s great, but the problem is most people don’t understand what it all means. That’s the challenge Verizon came to Rauxa with. The solution we developed had nothing
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July 15, 2011 Will Holburn
Rauxa’s San Francisco office has expanded with the addition of three new creative talents. Joining Rauxa are Derek Johnson as Art Director, and Elizabeth Zamos and Erik Guczwa as Senior Writers. Rauxa’s Chief Creative Officer, Richard Bumgarner, leads the team. Johnson, Zamos and Guczwa bring more than 50 years of combined experience to Rauxa, and
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July 15, 2011 Will Holburn
Creativity is more important than ever in the constantly changing world of marketing. Rauxa’s Chief Creative Officer, Richard Bumgarner, is the agency’s creative leader. As his work makes clear, Richard’s approach is strategic, with insights that are anchored in clients’ business issues, consumer trends and the evolution of digital media. We asked him a few
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March 9, 2011 Richard Bumgarner
Multicultural marketing is no longer niche-marketing. For brand success, the new emerging ethnic reality requires that marketers no longer look at ethnic segments as minorities, or anything minor at all. In fact, the entirety of minority groups in the United States will soon become the majority—a “minority-majority.” To further illustrate the changing nature of this
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March 7, 2011 Richard Bumgarner
Direct mail has always been a proven and powerful way to drive response and enhance brand experience. It’s the go-to medium for pinpoint targeting, measurability, and ROI. And it’s a key component of any integrated marketing strategy. Here’s a little reminder why… Direct mail gets noticed Even with the rise and success of digital display
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February 11, 2011 admin
Well, it’s here again: the marketing conference planning season. In my quest to find the perfect conference, I ran a search for “Marketing Conferences” and got 17 million hits on Google. At first I was thinking maybe I should tighten my search criteria (that would be sensible)—but in the end I picked the first organic
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