Rauxa Adds Creativity

July 15, 2011 Will Holburn

Rauxa’s San Francisco office has expanded with the addition of three new creative talents. Joining Rauxa are Derek Johnson as Art Director, and Elizabeth Zamos and Erik Guczwa as Senior Writers. Rauxa’s Chief Creative Officer, Richard Bumgarner, leads the team. Johnson, Zamos and Guczwa bring more than 50 years of combined experience to Rauxa, and
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Useful is the New Cool

July 15, 2011 Will Holburn

Creativity is more important than ever in the constantly changing world of marketing. Rauxa’s Chief Creative Officer, Richard Bumgarner, is the agency’s creative leader. As his work makes clear, Richard’s approach is strategic, with insights that are anchored in clients’ business issues, consumer trends and the evolution of digital media. We asked him a few
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Mobile Marketing with Location-Based Services

March 3, 2011 admin

As technology advances, consumers are spending more time using wireless devices to stay digitally connected to everything. They’re using their iPhones, BlackBerrys, laptops, and tablets to purchase movie tickets, search for restaurant coupons and make dinner reservations—often while on the go—and then sharing these coupons and information with friends via social networks, texts, and emails.
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Mobile Banking and Investments: Always On the Go, Always Connected to Our Finances

February 28, 2011 admin

From BlackBerrys and smartphones to laptops and tablets, we’re accessing more and more information everywhere we go. But what’s really changing is how we view information, how brands communicate with us and, ultimately, the way we manage our personal, professional and financial lives. It’s no surprise that financial transactions rank third in the top 20
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