May 31, 2011 Jesse Roberts
The 2010 census story will be extremely compelling, and already pre-releases showcase the wealth and extremes of diversity emerging across the United States. The full dataset publication is slated for early-to-mid 2012, but one thing is already clear: The marketplace is quickly becoming a “Majority of Minorities.” Most database marketers leverage variables such as “ethnicity” and
READ MORE
Category: Cultural Trends, Data Analytics, Multicultural |
No Comments »
Industries:
March 9, 2011 Richard Bumgarner
Multicultural marketing is no longer niche-marketing. For brand success, the new emerging ethnic reality requires that marketers no longer look at ethnic segments as minorities, or anything minor at all. In fact, the entirety of minority groups in the United States will soon become the majority—a “minority-majority.” To further illustrate the changing nature of this
READ MORE
Category: Consumers, Cultural Trends, Integrated Marketing, Multicultural |
No Comments »
Industries:
