October 18, 2011 John Avery
A couple years ago, Budweiser ran a spot where guys were hiding inside a rack of clothes watching sports (and drinking Bud Light) while their girlfriends shopped. Being a dad with two daughters and a wife who loves to shop, the spot struck a chord with me. I mean, how great would it be to
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September 12, 2011 Ian Baer
So many brands today seem addicted to the now-ubiquitous Facebook “Like” feature. Many marketers have skipped right past the real brass ring—genuine consumer engagement—because it seems so simple and measurable to say, “Two million people ‘like’ my brand on Facebook. That must be good.” However, as direct marketers, we know that when the premise upon
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February 2, 2011 admin
Now that the holiday season has come and gone, it’s time for retailers to step back and take stock of the madness that defines the end of each year—and guides decisions in retail marketing for the year ahead. One big surprise from 2010 came from the National Retail Federation’s Holiday Survey. It shows that the most
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