January 30, 2012 Ian Baer
This article is a transcript of a Game Changers Live interview hosted by The Troyanos Group, an executive search and consulting business located in New York City. Dennis Troyanos: Today I’m joined by Ian Baer, Chief Strategy officer of Rauxa. Welcome to Game Changers Live Ian Baer: Thanks, Dennis, I appreciate it. DT: I’m also joined
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November 8, 2011 John Avery
Marketing used to be so tidy. Buy some media, print some brochures, maybe follow up with an email, and then make the sale. Advertisers just had to follow the principles of the purchase funnel, and they herded consumers through it for decades. For years, we’ve known that things were changing, and marketing consultants like Forrester
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September 12, 2011 Ian Baer
So many brands today seem addicted to the now-ubiquitous Facebook “Like” feature. Many marketers have skipped right past the real brass ring—genuine consumer engagement—because it seems so simple and measurable to say, “Two million people ‘like’ my brand on Facebook. That must be good.” However, as direct marketers, we know that when the premise upon
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August 29, 2011 Hilary Murdock
It’s impossible to listen too closely to clients when they’re explaining why they need a social media strategy. But it’s possible to listen too closely to a client’s brand when trying to develop that strategy. Think about something you’re truly passionate about. It could be anything: music, volunteering, sports or cooking. When you discuss this favored
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August 17, 2011 Ian Baer
Sure you’re listening, but is it profitable? Through effective online listening, your brand can create a complete picture of its online presence, favorability and reputation. It seems as if listening is quite an actively used word in social media and marketing these days. Yet most social media monitoring and listening done by brands seem to
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August 1, 2011 Jesse Roberts
First, Facebook fans manage to get Betty White on SNL. Now, the latest “got milk?” ads have spawned “Got Discussion?”, a social-network campaign from the ever-clever milk people who’ve touched off a little brouhaha by touting the benefits of milk for the many long-suffering victims of PMS… men. Got discussion as to what segment of
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July 26, 2011 John Avery
Verizon is rolling out its high-speed mobile broadband network, 4G LTE. It’s 10 times faster than AT&T’s network, and runs circles around T-Mobile and Sprint’s 4G networks. That’s great, but the problem is most people don’t understand what it all means. That’s the challenge Verizon came to Rauxa with. The solution we developed had nothing
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July 15, 2011 Will Holburn
Creativity is more important than ever in the constantly changing world of marketing. Rauxa’s Chief Creative Officer, Richard Bumgarner, is the agency’s creative leader. As his work makes clear, Richard’s approach is strategic, with insights that are anchored in clients’ business issues, consumer trends and the evolution of digital media. We asked him a few
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June 24, 2011 John Avery
Dear Brands, I was scrolling through Twitter on Memorial Day and noticed several of you were acknowledging the occasion: Happy Memorial Day to all our veterans! Happy Memorial Day everyone! Honoring Memorial Day, we salute all those who’ve served our country. Happy Memorial Day! Honoring all the U.S. service men and women that have proudly
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June 10, 2011 Ian Baer
From all accounts, the next wave of social network expansion is coming in the form of media-centric communities. So, following the explosion of The Social Network (Facebook), microblogging (Facebook and Twitter), location-based networks (Foursquare and its many imitators), and social shopping (Groupon, Living Social, and the soon-to-launch Google Offers), it’s time to handicap the race
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