Useful is the New Cool

July 15, 2011 Will Holburn

Creativity is more important than ever in the constantly changing world of marketing. Rauxa’s Chief Creative Officer, Richard Bumgarner, is the agency’s creative leader. As his work makes clear, Richard’s approach is strategic, with insights that are anchored in clients’ business issues, consumer trends and the evolution of digital media. We asked him a few
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Mobile Marketing with Location-Based Services

March 3, 2011 admin

As technology advances, consumers are spending more time using wireless devices to stay digitally connected to everything. They’re using their iPhones, BlackBerrys, laptops, and tablets to purchase movie tickets, search for restaurant coupons and make dinner reservations—often while on the go—and then sharing these coupons and information with friends via social networks, texts, and emails.
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