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Orange County’s leading marketing agency continues to recruit the most sought-after creative talent in the industry. The agency recently added three more creative talents to its team in Costa Mesa. Joining Rauxa are John Avery as executive creative director, and Tom Mescall and Jeff Nicosia as associate creative directors.

Avery, Mescall and Nicosia bring more than 50 years of combined experience to Rauxa, and the type of best-in-class creative skills that have already established the…

Verizon is rolling out its high-speed mobile broadband network, 4G LTE. It’s 10 times faster than AT&T’s network, and runs circles around T-Mobile and Sprint’s 4G networks. That’s great, but the problem is most people don’t understand what it all means.

That’s the challenge Verizon came to Rauxa with. The solution we developed had nothing to do with Verizon explaining why its network is superior. We let everyone else do it for us. People…

Rauxa’s San Francisco office has expanded with the addition of three new creative talents. Joining Rauxa are Derek Johnson as Art Director, and Elizabeth Zamos and Erik Guczwa as Senior Writers. Rauxa’s Chief Creative Officer, Richard Bumgarner, leads the team.

Johnson, Zamos and Guczwa bring more than 50 years of combined experience to Rauxa, and the type of best-in-class creative skills that have already established the agency as an industry leader.

“Our new creatives are conceptually…

Creativity is more important than ever in the constantly changing world of marketing. Rauxa’s Chief Creative Officer, Richard Bumgarner, is the agency’s creative leader. As his work makes clear, Richard’s approach is strategic, with insights that are anchored in clients’ business issues, consumer trends and the evolution of digital media. We asked him a few questions about the important role creativity plays in our clients’ marketing strategies.

RBlog: Give us your raison d’être at Rauxa.

Richard:…

From those of us who use Facebook, iPhones, PlayStations or dentists (did I leave anyone out?) to database marketers like me—consumer privacy issues affect us all. And more so every day, as identity theft and the misuse/loss of sensitive consumer data escalate and fuel a fascinating and contentious debate… with very high stakes.

This month alone, the California Supreme Court upheld the right to sue doctors, debt collectors and others who disclose confidential medical information…

Dear Brands,

I was scrolling through Twitter on Memorial Day and noticed several of you were acknowledging the occasion:

Happy Memorial Day to all our veterans!

Happy Memorial Day everyone!

Honoring Memorial Day, we salute all those who’ve served our country.

Happy Memorial Day! Honoring all the U.S. service men and women that have proudly served.

After seeing 30 or so of these…

“Making good on my promise to myself that I would visit South America with a two-week trip to Colombia. Sun, sand, a little bit of drug-lord history, and six days of hiking through the ancient ruins of Ciudad Perdida.”

– Amanda Felson, Account Supervisor (San Francisco)

“Celebrating 15 years of marital bliss with 10 days on the Amalfi coast.”

– George Singer, Executive Creative Director (New York)

“My…

From all accounts, the next wave of social network expansion is coming in the form of media-centric communities. So, following the explosion of The Social Network (Facebook), microblogging (Facebook and Twitter), location-based networks (Foursquare and its many imitators), and social shopping (Groupon, Living Social, and the soon-to-launch Google Offers), it’s time to handicap the race among communities whose tethering point is entertainment content.

And the nominees are:

Ping: It’s hard to ignore Apple’s upstart content…

The 2010 census story will be extremely compelling, and already pre-releases showcase the wealth and extremes of diversity emerging across the United States. The full dataset publication is slated for early-to-mid 2012, but one thing is already clear: The marketplace is quickly becoming a “Majority of Minorities.”

Most database marketers leverage variables such as “ethnicity” and “language preference” when targeting multicultural segments. Typically, the outreach extends to a tightly defined, smaller, less-frequently mined population.

Many…

Marketing is a fickle, flavor-of-the-month business. In an effort to appear forward- thinking and fashionable to clients and their peers, many agencies embrace the marketing tool de jour with a gusto that in hindsight is often embarrassing. I remember when no client presentation was complete without a flash mob idea. And then we had wild postings (Selling lawnmowers? Do a wild posting idea!). Lately, I sense a similar feeding frenzy around social…