4G vs. 4G LTE: Making Consumers Understand, and Care

July 26, 2011 John Avery

Verizon is rolling out its high-speed mobile broadband network, 4G LTE. It’s 10 times faster than AT&T’s network, and runs circles around T-Mobile and Sprint’s 4G networks. That’s great, but the problem is most people don’t understand what it all means. That’s the challenge Verizon came to Rauxa with. The solution we developed had nothing
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Brands that Tweet Need to Stay True

June 24, 2011 John Avery

Dear Brands, I was scrolling through Twitter on Memorial Day and noticed several of you were acknowledging the occasion: Happy Memorial Day to all our veterans! Happy Memorial Day everyone! Honoring Memorial Day, we salute all those who’ve served our country. Happy Memorial Day! Honoring all the U.S. service men and women that have proudly
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Mobile Marketing with Location-Based Services

March 3, 2011 admin

As technology advances, consumers are spending more time using wireless devices to stay digitally connected to everything. They’re using their iPhones, BlackBerrys, laptops, and tablets to purchase movie tickets, search for restaurant coupons and make dinner reservations—often while on the go—and then sharing these coupons and information with friends via social networks, texts, and emails.
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Mobile Banking and Investments: Always On the Go, Always Connected to Our Finances

February 28, 2011 admin

From BlackBerrys and smartphones to laptops and tablets, we’re accessing more and more information everywhere we go. But what’s really changing is how we view information, how brands communicate with us and, ultimately, the way we manage our personal, professional and financial lives. It’s no surprise that financial transactions rank third in the top 20
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